How You Can Produce a Cute Product Description Page at Amazon
An exact product page is naturally different for different merchants. It depends on what is sold and who the buyers are. In the meantime, all the product pages have common elements that help users understand all they need to know. Let’s briefly consider these fields and the information that they are expected to render.
The product name is just the title of the page. It is also a part of the assigned static URL.
Product brand supplements the title.
Product images are highly important elements of the product page because your clients want to see what they obtain after they click the purchase button. The products are expected to be supported by a gross picture and a few smaller photos that exemplify the usage of the item.
The average product rating depends on how much feedback your buyers gave. An average number of stars received matters very significantly. Note the difference between the rating of the seller and the rating of each product.
Product price is a cornerstone of your business. Choose it thoughtfully and update timely.
Fulfillment method informs buyers about the available types of order processing. The most known one out of them is probably FBA, whereas many others exist.
Is the product in-stock or out-of-stock? Monitor how many items are currently available.
Product variants. This includes color, design, and many other descriptors.
Product details provide buyers with more detailed data about the offered goods. Long sentences are allowed. Detail allow for communicating with customers conventionally.
Buy Box. If available, it will be displayed. If not, other buying options will be listed.
Frequently bought together. This dynamic field helps buy other goods that supplement the given product. This is like batteries and cases for cameras or phones. The goal of Amazon is to allow buyers for getting everything they need just in a few mouse clicks. To get into recommendations, your product should have a high ranking and be among current bestsellers. The field is updated regularly, therefore many good merchants benefit from it, from time to time.
Let’s Now Try to Create an Excellent Product Page at Amazon
Register your account and choose all the necessary options. You will have to decide whether you prefer an individual account or a professional one. With the former, you owe Amazon nothing, however, each committed sale will cost $0.99. This is not the only fee. It is added to other Amazon commissions, so be attentive. You need to make calculations on your own. What is more profitable and suits your nearest plans? The professional account costs $39.99. A good thing is you sell as many items as you have. The number of goods shipped does not influence your commissions paid to the marketplace.
Generally, it is advised to select an individual account if you are not sure whether you will be able to sell more than forty goods per month. Switching to the professional account is simple, do not worry.
Next, begin creating the product pages. It mostly depends on you what the product pages look like. Keep in mind that regular changes in the Amazon interfaces and buyers' actions also matter. For instance, only Amazon knows whether you will be entitled to employ ‘Buy Box’ for a given product. Furthermore, you do not directly control availability (good items are sold truly fast) and your rating depends on how much the customers are satisfied.
With a Professional account at hand, you are welcome to download a template for bulk uploads. Go to the ‘Inventory’, choose ‘Add Products’. With an individual account, however, you deal with each product separately. This may get time-consuming if you plan to offer a lot of different items simultaneously.
Do Not Abuse Marketplace Rules
Follow these simple steps to remain on a safe side.
- Select the right category.
- Input UPC, ISBN, EAN, etc.
- Upload product photos.
- Describe the product features and conditions, mention shipping details.