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What is the BuyBox rotation on Amazon?

Amazon constantly puts various sellers into the Buy Box without changing the price. Unfortunately, when that happens, Amazon does not notify us that your store has been knocked out of the Buy Box. We only learn of this when one of your competitors changes the price.

Thus, this item will be marked "Buy Box Winner" in the report, though that might actually no longer be the case.

To prevent situations like this, we increase the prices for your items by 1 cent once every 3 hours, provided that the competitor hasn't taken any actions with respect to the items in question. In this way, we can get valid data about your products from Amazon.

This only works if you've chosen "Reprice as Normal" as your "If Buy Box Winner" scenario in the strategy. We strongly recommend using this scenario.