← Blog

Hidden Keywords Represent an Essential Tool for SEO at the Amazon Marketplace

In many articles on the World Wide Web, the importance of optimizing product listing is highlighted in different ways. Most sellers probably spent a lot of time while editing their item titles and descriptions. These elements of optimization, no doubt, are very important in a highly competitive environment, such as the Amazon marketplace. Never forget about the hidden keywords. In some cases, they can work just get for you.

What Sort of Information Are Hidden Keywords?

These have been designed to help buyers find the most suitable products based on their search commands. If your hidden keywords are typed correctly and with the knowledge of the market, they will bring a lot of potential customers to the list of your goods.

The State-Of-The-Art

As of now, Amazon does not show keywords to the customers. This means that you have great freedom in specifying everything you like. For instance, if some words do not look good and appealing in the title and description, they can still do an outstanding job in the keywords field.

Let’s explain our position in more detail. First, the hidden keywords field is a perfect place to enumerate abbreviations, character names, and product unofficial nicknames. Furthermore, you would succeed if you include well-known misspellings (consult with Google), synonyms, and even possible associations. Your goal is to attract to your salesman’s page as many customers as possible.

Let’s consider the following example, Schwinn Kids Bike. In this case, the hidden keywords should naturally contain at the very least, 'toddler', 'boys', 'bicycle', '12 inch', 'pedal', 'dirt', 'girls', 'beginner', 'BMX'.

Bad practices

While you specify keywords, you need to remember that they must still be properly descriptive of the offered product. Avoid obvious confusion of the potential customers. It is also important to note that any sort of promotions and subjective assessments must be avoided in this list whatsoever. Let’s provide some examples for this case. One should never write 'the best deal cellular phone battery', 'the cheapest comfortable T-shirts', and 'the fastest processor tablet'. Such claims will not enhance your selling performance and may sooner or later result in the account problems. Remember that keywords are parsed by the Amazon robot, which is quite well-trained against misleading and abusive deals.

You are more than welcome to employ various hidden keywords to be more comprehensive. However, keep the fixed space in mind and, therefore, thoughtfully prioritize what to mention. The online marketplace provides you exactly 250 characters per page. Everything that goes beyond this limit, will simply be ignored.

No commas or semicolons or capital letters are required. Just use spaces to separate words. The parsing algorithms will do the rest for you. There is no need to repeat the words, which are already present in the title and description. Just add what is missed there, but must be associated with your goods.

Do not even try to mislead buyers. Amazon automatically checks which brand names you mention. If it finds an inconsistency, this may result in problems. Do not use irrelevant keywords to avoid complaints from dissatisfied customers.

Automatic tools are available to sellers and save a lot of time. For instance, the Sellics’ Sonar software is free of charge and you will enjoy using it for a while. More comprehensive tools use subscription and do a lot of things.

How to Link Keywords to the Product Page

As soon as your keyword list is prepared and checked, upload it to the product ASIN. Find the 'Keywords' tab. When you upload a set of new items, add 'hidden-keywords'. In this way, the lists will always be correctly assigned.